Online marketing is a key part of running a successful photography business. Whether you’re a commercial photographer looking for clients or a fine-artist looking for exhibition venues, your work will not be seen without a savvy approach to online communications. This class will help you take the bull by the horns with helpful direction and feedback from an industry pro. You’ll learn how to create a dynamic online presence and build a strong brand identity.

You’ll also learn to synthesize different social media outlets, such as websites, blogs, Facebook, and Twitter to optimize your message. Pro photographer and business guru Alan M. Thornton will also discuss content-based advertising and directing your marketing efforts to your ideal audiences. This class will help you gain confidence with online media so you can develop your business more effectively.

Alan M. Thornton has been an advertising, editorial, and fine-art photographer for 16 years, working with such clients as John Deere, Land Rover, Nike, Apple, Hewlett Packard, and TV Guide, Improper Bostonian, Tasteful Magazine, and Santa Fean. His company’s current work involves classic and contemporary styled portrait illustrations for advertising and editorial clients that are captured on location or in the studio. His documentary work has been featured with Hewlett Packard, which earned him the Prestigious Photographer sponsorship, as well awards from The Center For Fine Art Photography and the IPA Merit Awards for his travel and documentary portraits.

Alan balances his professional photography career by working as a photographic educator, teaching workshops and courses around the world to new and established photographers. He has been teaching for six years at the Santa Fe Photographic Workshops in New Mexico, has also been on the faculty of the Hallmark Institute of Photography, Boston Universities Center for Digital Imaging Arts, and has offered courses at ICP in New York, and the CT Media Workshops in Connecticut. Alan is now an instructor for Newspace Center for Photography teaching lighting, pro-lighting, location portraiture, and business courses.

www.amtproductions.com

Wednesday, May 23rd

6:30–9:30pm

$65