Figuring out what to charge for your work can be a challenge for those new to the photo business. It’s important to price competitively, but it’s damaging to your product and your pocketbook if you price too low and end up losing money. There are many variables at stake, and a knowledgeable approach to pricing is critical to the success of your business.

In this class, you’ll learn how to be smart about the pricing process whether you’re considering portraiture, weddings, commercial advertising, journalism, or stock photography work. This class will help you gain important business acumen as you build a pricing plan that will actually support your business

Alan M. Thornton has been an advertising, editorial, and fine-art photographer for 16 years, working with such clients as John Deere, Land Rover, Nike, Apple, Hewlett Packard, and TV Guide, Improper Bostonian, Tasteful Magazine, and Santa Fean. His company’s current work involves classic and contemporary styled portrait illustrations for advertising and editorial clients that are captured on location or in the studio. His documentary work has been featured with Hewlett Packard, which earned him the Prestigious Photographer sponsorship, as well awards from The Center For Fine Art Photography and the IPA Merit Awards for his travel and documentary portraits.

Alan balances his professional photography career by working as a photographic educator, teaching workshops and courses around the world to new and established photographers. He has been teaching for six years at the Santa Fe Photographic Workshops in New Mexico, has also been on the faculty of the Hallmark Institute of Photography, Boston Universities Center for Digital Imaging Arts, and has offered courses at ICP in New York, and the CT Media Workshops in Connecticut. Alan is now an instructor for Newspace Center for Photography teaching lighting, pro-lighting, location portraiture, and business courses.

www.amtproductions.com